Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Arts & Entertainment, Football and 73 other categories.

2 AdTotal is leading in Education, Online Marketing, Outdoors and Recreation & Hobbies.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Germany, Canada and 46 other countries.

2 AdTotal is leading in Poland, Tuvalu, South Korea and Romania.