Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Football, Arts & Entertainment and 71 other categories.

2 AdTotal is leading in Online Marketing, Education, Humor, Outdoors and 2 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Germany and 43 other countries.

2 AdTotal is leading in Poland.