Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 75 other categories.

2 AdTotal is leading in Soccer, Telecommunications, Basketball and Consumer Electronics.

Geography

1 Moat is leading in most countries, including United States, Japan, United Kingdom, Canada and 42 other countries.

2 AdTotal is leading in Poland, Ukraine and Korea Republic.