Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 80 other categories.

2 AdTotal is leading in Soccer, Telecommunications, Consumer Electronics and Basketball.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, France and 42 other countries.

2 AdTotal is leading in Poland, Iran, Korea Republic and Sweden.