Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 102 other categories.

2 AdTotal is leading in Chats & Forums, Basketball, Construction & Maintenance and Motorcycles.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, United Kingdom and 39 other countries.

2 AdTotal is leading in Poland.