Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 106 other categories.

2 AdTotal is leading in Soccer, Telecommunications, Chats & Forums, Basketball and 2 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, India, Canada, France and 32 other countries.

2 AdTotal is leading in Poland, Egypt and Zimbabwe.