Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 61 other categories.

2 AdTotal is leading in Education, Adult, Online Marketing and Basketball.

Geography

1 MSN Ads is leading in most countries, including United States, Brazil, India, Netherlands and 38 other countries.

2 AdTotal is leading in Poland, Tuvalu, Kazakhstan and South Korea.