AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Internet & Telecom, Soccer and 20 other categories.
Newtention is leading in Business & Industry, People & Society, Computer & Electronics, Travel and 15 other categories.
Newtention is leading in most countries, including Germany, United States, Italy, Russia and 8 other countries.
AdTotal is leading in Poland, Viet Nam and Korea Republic.