AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Internet & Telecom, Soccer and 19 other categories.
Newtention is leading in Business & Industry, People & Society, News & Media, Travel and 13 other categories.
Newtention is leading in most countries, including Germany, Italy, Thailand, Austria and 2 other countries.
AdTotal is leading in Poland, United States, Turkey and Ireland.