AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Autos & Vehicles, Career & Education and 14 other categories.
Newtention is leading in Business & Industry, Computer & Electronics, Software, Travel and 5 other categories.
AdTotal is leading in most countries, including Poland, Tuvalu, India, Kazakhstan and 3 other countries.
Newtention is leading in Germany, Hungary, United States and Australia.