AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Internet & Telecom, Soccer and 14 other categories.
Newtention is leading in People & Society, Business & Industry, Computer & Electronics, Travel and 14 other categories.
Newtention is leading in most countries, including Germany, Russia, France, United States and 10 other countries.
AdTotal is leading in Poland.