In terms of market share, AdTotal is clearly lagging behind, losing to Newtention in all segments.
AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Internet & Telecom, Soccer and 15 other categories.
Newtention is leading in Business & Industry, People & Society, Travel, Computer & Electronics and 14 other categories.
Newtention is leading in most countries, including Germany, France, Italy, Japan and 9 other countries.
AdTotal is leading in Poland.