AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Internet & Telecom, Soccer and 18 other categories.
Newtention is leading in Business & Industry, People & Society, Travel, Computer & Electronics and 15 other categories.
Newtention is leading in most countries, including Germany, United States, United Kingdom, Brazil and 7 other countries.
AdTotal is leading in Poland, Iran, Viet Nam and Sweden.