AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Soccer, Internet & Telecom and 20 other categories.
Newtention is leading in Business & Industry, People & Society, Travel, Computer & Electronics and 16 other categories.
Newtention is leading in most countries, including Germany, Chile, Taiwan, India and 5 other countries.
AdTotal is leading in Poland, China, Austria, Norway and 2 other countries.