Market Share by Top Websites

1 OMG is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Arts & Entertainment, Business & Industry and 92 other categories.

2 AdTotal is leading in Sports, Soccer, Chats & Forums, Basketball and one other category.


1 OMG is leading in most countries, including India, United States, United Kingdom, Germany and 45 other countries.

2 AdTotal is leading in Poland.