AdTotal is leading in Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Travel and 21 other categories.
AdTotal is leading in Sports, Internet & Telecom, Soccer, Computer & Electronics and 19 other categories.
AdTotal is leading in most countries, including Poland, China, France, Germany and 6 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Russia and 4 other countries.