2
In terms of market share, AdTotal is clearly lagging behind, losing to Open AdExchange in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance, Home & Garden and one other category.
2
AdTotal is leading in E-commerce & Shopping, Games, Lifestyle and Science & Education.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Open AdExchange is leading in Denmark, Pakistan and Sweden.