AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 25 other categories.
AdTotal is leading in Sports, Internet & Telecom, Soccer, Computer & Electronics and 19 other categories.
AdTotal is leading in most countries, including Poland, United States, Russia, Turkey and 5 other countries.
Open AdExchange is leading in Denmark, Sweden, Lithuania, Japan and 2 other countries.