AdTotal is leading in Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Internet & Telecom, Soccer, Computer & Electronics and 19 other categories.
Open AdExchange is leading in People & Society, Shopping, Travel, Real Estate and 19 other categories.
AdTotal is leading in most countries, including Poland, United States, Germany, Argentina and 5 other countries.
Open AdExchange is leading in Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.