AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 23 other categories.
AdTotal is leading in Sports, Soccer, Computer & Electronics, Autos & Vehicles and 18 other categories.
AdTotal is leading in most countries, including Poland, Tuvalu, Austria, Germany and 10 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 7 other countries.