AdTotal is leading in Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 18 other categories.
AdTotal is leading in Sports, Soccer, Career & Education, Chats & Forums and 17 other categories.
Open AdExchange is leading in most countries, including Denmark, United States, United Kingdom, Sweden and one other country.
AdTotal is leading in Poland and Portugal.