AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 23 other categories.
AdTotal is leading in Sports, Soccer, Internet & Telecom, Computer & Electronics and 21 other categories.
AdTotal is leading in most countries, including Poland, China, Belarus, France and 4 other countries.
Open AdExchange is leading in Denmark, United States and Sweden.