AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 22 other categories.
AdTotal is leading in Sports, Internet & Telecom, Soccer, Computer & Electronics and 19 other categories.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden, Norway and 2 other countries.
AdTotal is leading in Poland, Iran, Korea Republic, France and one other country.