AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 21 other categories.
AdTotal is leading in Sports, Soccer, Chats & Forums, Career & Education and 17 other categories.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.
AdTotal is leading in Poland, United States and Germany.