In terms of market share, AdTotal is clearly lagging behind, losing to OptiFuze in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.
OptiFuze is leading in Health, Baseball, Beauty & Fitness, Fitness and 8 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, Russia, Netherlands and 4 other countries.
OptiFuze is leading in United States and United Kingdom.