Market Share by Top Websites

1 Optimatic is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Autos & Vehicles, Career & Education and 11 other categories.

2 Optimatic is leading in Games, Online, Business & Industry, Marketing & Advertising and 10 other categories.


1 Optimatic is leading in most countries, including United States, France, Venezuela, Argentina and 12 other countries.

2 AdTotal is leading in Poland, Greece and South Korea.