Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Online, Business & Industry, Arts & Entertainment and 14 other categories.

2 AdTotal is leading in Autos & Vehicles, Computer & Electronics, Education, Career & Education and 6 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Colombia, Canada and 18 other countries.

2 AdTotal is leading in Poland, Tuvalu and South Korea.