Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 17 other categories.

2 Optimatic is leading in Arts & Entertainment, Games, Video Games, TV & Video and 15 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Israel, Canada and 8 other countries.

2 AdTotal is leading in Poland and Germany.