Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Internet & Telecom and 32 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, People & Society and 11 other categories.


1 Optimatic is leading in most countries, including United States, Venezuela, United Kingdom, Russia and 21 other countries.

2 AdTotal is leading in Poland, Croatia, Ireland and Korea Republic.