2
In terms of market share, AdTotal is clearly lagging behind, losing to Optimatic in all segments.
1
Optimatic has better usage coverage in more websites categories. Including Computers Electronics & Technology, Health, Jobs & Career, Business & Consumer Services and one other category.
2
AdTotal is leading in E-commerce & Shopping, Games, Lifestyle and Science & Education.
1
Optimatic is leading in most countries, including United States, South Korea, India, Pakistan and 6 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.