Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Video Games, Food & Drink and 20 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, News & Media and 16 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Canada, Israel, Algeria and 11 other countries.

2 AdTotal is leading in Poland and Portugal.