Market Share by Top Websites

1 Pixel Union is leading in Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Pixel Union in all segments.

Websites Categories

1 Pixel Union has better usage coverage in more websites categories. Including Home & Garden, Lifestyle, Food & Drink, Business & Consumer Services and 8 other categories.

2 AdTotal hasn't got a lead over Pixel Union in any websites category.


1 Pixel Union is leading in most countries, including United States, Australia, Canada, France and 15 other countries.

2 AdTotal is leading in Poland, Vietnam and Russia.