Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 117 other categories.

2 AdTotal is leading in Motorcycles.


1 Plista is leading in most countries, including Germany, Netherlands, Australia, Switzerland and 60 other countries.

2 AdTotal is leading in Poland, Tuvalu and South Korea.