AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PocketCents has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, People & Society, Business & Industry and 65 other categories.
AdTotal is leading in Soccer, Basketball, Consumer Electronics, Pets and 3 other categories.
PocketCents is leading in most countries, including India, United States, Nigeria, Russia and 12 other countries.
AdTotal is leading in Poland, United Kingdom, Ukraine, Turkey and 2 other countries.