Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Health, Home & Garden, News & Media and 11 other categories.

2 AdTotal is leading in E-commerce & Shopping and Games.


1 PointRoll is leading in most countries, including United States, Canada, India, Bulgaria and 6 other countries.

2 AdTotal is leading in Poland, Vietnam and Russia.