2
In terms of market share, AdTotal is clearly lagging behind, losing to PointRoll in all segments.
1
PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Health, Home & Garden, News & Media and 11 other categories.
2
AdTotal is leading in E-commerce & Shopping and Games.
1
PointRoll is leading in most countries, including United States, Canada, India, Bulgaria and 6 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.