Market Share by Top Websites

1 PubExchange is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Shopping and 51 other categories.

2 AdTotal is leading in Sports, Soccer, Autos & Vehicles, Marketing & Advertising and 7 other categories.


1 PubExchange is leading in most countries, including United States, Italy, Mexico, United Kingdom and 29 other countries.

2 AdTotal is leading in Poland, China, Croatia, Ireland and one other country.