In terms of market share, AdTotal is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 46 other categories.
AdTotal is leading in Soccer, Career & Education, Computer & Electronics, Software and 9 other categories.
Pulse360 is leading in most countries, including United States, Canada, Nigeria, United Kingdom and 8 other countries.
AdTotal is leading in Poland.