2
In terms of market share, AdTotal is clearly lagging behind, losing to Pulse360 in all segments.
1
Pulse360 has better usage coverage in more websites categories. Including Reference Materials, Arts & Entertainment, Food & Drink, Health and 3 other categories.
2
AdTotal is leading in E-commerce & Shopping, Games, Lifestyle and Science & Education.
1
Pulse360 is leading in most countries, including United States, Canada, Japan, New Zealand and 2 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.