AdTotal is leading in Top 100K Sites and Top 1M Sites.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 48 other categories.
AdTotal is leading in Soccer, Career & Education, Chats & Forums, Education and 7 other categories.
Pulse360 is leading in most countries, including United States, United Kingdom, Canada, Ukraine and 5 other countries.
AdTotal is leading in Poland and Portugal.