AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 56 other categories.
AdTotal is leading in Soccer, Marketing & Advertising, Career & Education, Games and 7 other categories.
Pulse360 is leading in most countries, including United States, United Kingdom, Australia, Ukraine and 6 other countries.
AdTotal is leading in Poland, Viet Nam, China, France and 2 other countries.