AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 55 other categories.
AdTotal is leading in Soccer, Marketing & Advertising, Career & Education, Telecommunications and 8 other categories.
Pulse360 is leading in most countries, including United States, Canada, Russia, Bulgaria and 5 other countries.
AdTotal is leading in Poland, Iran, Germany and France.