AdTotal is leading in Top 100K Sites and Top 1M Sites.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 54 other categories.
AdTotal is leading in Business & Industry, Soccer, Marketing & Advertising, Career & Education and 9 other categories.
Pulse360 is leading in most countries, including United States, United Kingdom, Canada, Turkey and 8 other countries.
AdTotal is leading in Poland, China, France, Iran and 3 other countries.