Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including People & Society, Business & Industry, Autos & Vehicles, Arts & Entertainment and 36 other categories.

2 AdTotal is leading in Internet & Telecom, Sports, Soccer, Computer & Electronics and 11 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, France, Sweden and 21 other countries.

2 AdTotal is leading in Poland, Turkey, Pakistan, Korea Republic and one other country.