Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Business & Industry, Arts & Entertainment and 34 other categories.

2 AdTotal is leading in Sports, Internet & Telecom, Soccer, Computer & Electronics and 12 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, France, Denmark and 28 other countries.

2 AdTotal is leading in Poland, China, Iran, Korea Republic and one other country.