Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Rentals, People & Society and 23 other categories.

2 AdTotal is leading in Computer & Electronics, Internet & Telecom, Education, Online Marketing and 9 other categories.


1 Refined Labs is leading in most countries, including Germany, Denmark, Austria, United Kingdom and 35 other countries.

2 AdTotal is leading in Poland and India.