Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Business & Industry, People & Society, Autos & Vehicles, Arts & Entertainment and 45 other categories.

2 AdTotal is leading in Sports, Soccer, Computer & Electronics, Software and 8 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Russia, Denmark, Austria and 45 other countries.

2 AdTotal is leading in Poland, Tuvalu, Thailand and South Korea.