Market Share by Top Websites

1 Revenue is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Health and 31 other categories.

2 AdTotal is leading in Business & Industry, Internet & Telecom, Soccer, Career & Education and 8 other categories.

Geography

1 Revenue is leading in most countries, including United States, United Kingdom, Ghana, India and 16 other countries.

2 AdTotal is leading in Poland.