Market Share by Top Websites

1 Revenue is leading in Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Celebrities & Entertainment News and 30 other categories.

2 AdTotal is leading in Business & Industry, Internet & Telecom, Soccer, Marketing & Advertising and 13 other categories.

Geography

1 Revenue is leading in most countries, including United States, United Kingdom, India, Mexico and 18 other countries.

2 AdTotal is leading in Poland, Viet Nam, Russia, Netherlands and 4 other countries.