Market Share by Top Websites

1 Revenue is leading in Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, Music & Audio and 28 other categories.

2 AdTotal is leading in Business & Industry, Soccer, People & Society, Internet & Telecom and 16 other categories.


1 Revenue is leading in most countries, including United States, Ghana, United Kingdom, Canada and 9 other countries.

2 AdTotal is leading in Poland, France, Egypt, Turkey and 2 other countries.