2
In terms of market share, AdTotal is clearly lagging behind, losing to Revenue in all segments.
1
Revenue has better usage coverage in more websites categories. Including Community & Society, Arts & Entertainment, Sports, Adult and 5 other categories.
2
AdTotal is leading in Games and Science & Education.
1
Revenue is leading in most countries, including United States, Australia, Canada, Ghana and 2 other countries.
2
AdTotal is leading in Poland and Vietnam.