Market Share by Top Websites

1 Revenue is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Revenue in all segments.

Websites Categories

1 Revenue has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Health and 36 other categories.

2 AdTotal is leading in Business & Industry, Internet & Telecom, Soccer, Chats & Forums and 11 other categories.


1 Revenue is leading in most countries, including United States, United Kingdom, Ghana, India and 11 other countries.

2 AdTotal is leading in Poland and Germany.