AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Soccer, People & Society and 22 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Autos & Vehicles and 15 other categories.
Rovion is leading in most countries, including United States, Canada, United Kingdom, Brazil and 5 other countries.
AdTotal is leading in Poland, France, China, Egypt and one other country.