AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Soccer, People & Society and 24 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Autos & Vehicles and 15 other categories.
AdTotal is leading in most countries, including Poland, Ukraine, Turkey, Spain and 3 other countries.
Rovion is leading in United States, Canada, Nigeria, Lithuania and one other country.