AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Internet & Telecom, Soccer and 16 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Travel and 16 other categories.
Rovion is leading in most countries, including United States, Canada, United Kingdom, Spain and 3 other countries.
AdTotal is leading in Poland and Germany.