Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 69 other categories.

2 AdTotal is leading in Soccer, Education, Online Marketing, Consumer Electronics and 3 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 41 other countries.

2 AdTotal is leading in Poland and Viet Nam.