Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 77 other categories.

2 AdTotal is leading in Soccer, Motorcycles and Online Marketing.

Geography

1 Sanoma is leading in most countries, including Romania, Finland, Lithuania, Denmark and 44 other countries.

2 AdTotal is leading in Poland, China and Austria.