Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Sports and 57 other categories.

2 AdTotal is leading in Soccer, Online Marketing, Education, Humor and 8 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 22 other countries.

2 AdTotal is leading in Poland, Viet Nam, Iran, Algeria and one other country.