In terms of market share, AdTotal is clearly lagging behind, losing to Scripps Networks in all segments.
AdTotal has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Education, Career & Education and 10 other categories.
Scripps Networks is leading in People & Society, Food & Drink, Business & Industry, Travel and 8 other categories.
Scripps Networks is leading in most countries, including United States, France, Germany, Australia and 6 other countries.
AdTotal is leading in Poland, Tuvalu, India, United Kingdom and one other country.