Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 Scripps Networks has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 23 other categories.

2 AdTotal is leading in Business & Industry, Internet & Telecom, Sports, Soccer and 16 other categories.

Geography

1 Scripps Networks is leading in most countries, including United States, Brazil, Japan, India and 10 other countries.

2 AdTotal is leading in Poland, Pakistan, Lithuania, Iran and one other country.