AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Scripps Networks has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 23 other categories.
AdTotal is leading in Business & Industry, Sports, Internet & Telecom, Soccer and 16 other categories.
Scripps Networks is leading in most countries, including United States, Canada, France, Germany and 34 other countries.
AdTotal is leading in Poland, Tuvalu, Pakistan and Belarus.