AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Scripps Networks has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 23 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Internet & Telecom and 18 other categories.
Scripps Networks is leading in most countries, including United States, China, France, Australia and 13 other countries.
AdTotal is leading in Poland, Turkey and Ukraine.