AdTotal is leading in Top 100K Sites and Top 1M Sites.
Scripps Networks has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 23 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Internet & Telecom and 16 other categories.
Scripps Networks is leading in most countries, including United States, China, Germany, France and 8 other countries.
AdTotal is leading in Poland, Egypt, Turkey and Italy.