Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 44 other categories.

2 AdTotal is leading in Sports, Soccer, Autos & Vehicles, Career & Education and 7 other categories.


1 Scupio is leading in most countries, including Taiwan, Hong Kong, China, Great Britain and 7 other countries.

2 AdTotal is leading in Poland, Tuvalu, United States, Austria and 4 other countries.