Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 44 other categories.

2 AdTotal is leading in Sports, Soccer, Career & Education, Adult and 10 other categories.

Geography

1 Scupio is leading in most countries, including Taiwan, Hong Kong, China, Indonesia and 6 other countries.

2 AdTotal is leading in Poland, United States, Ghana, Italy and 5 other countries.