Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 61 other categories.

2 AdTotal is leading in Sports, Online Marketing, Education, Soccer and one other category.

Geography

1 Scupio is leading in most countries, including Taiwan, United States, Hong Kong, China and 18 other countries.

2 AdTotal is leading in Poland, Russia, France and Belarus.