2
In terms of market share, AdTotal is clearly lagging behind, losing to Six Apart Advertising in all segments.
1
Six Apart Advertising has better usage coverage in more websites categories. Including Adult, Health, Arts & Entertainment, Games and 7 other categories.
2
AdTotal is leading in E-commerce & Shopping.
1
Six Apart Advertising is leading in most countries, including United States, Brazil, Canada, Taiwan and 6 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.