Market Share by Top Websites

1 SmartContext is leading in Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 44 other categories.

2 AdTotal is leading in Online Marketing, Outdoors, Recreation & Hobbies and Technology News.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Ukraine and 23 other countries.

2 AdTotal is leading in South Korea, France and China.