AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Internet & Telecom, Arts & Entertainment, Soccer and 17 other categories.
Social Dot Com is leading in Business & Industry, Books & Literature and Food & Drink.
Social Dot Com is leading in most countries, including Sweden, United States, Germany, Japan and 5 other countries.
AdTotal is leading in Poland, Tuvalu, South Korea, India and 3 other countries.