AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Internet & Telecom, Soccer and 20 other categories.
Social Dot Com is leading in Business & Industry, Health, Food & Drink, Finance and 15 other categories.
Social Dot Com is leading in most countries, including United States, Spain, Sweden, Belgium and one other country.
AdTotal is leading in Poland and Germany.