In terms of market share, AdTotal is clearly lagging behind, losing to Sonobi Media in all segments.
Sonobi Media has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computer & Electronics, Software and 19 other categories.
AdTotal is leading in Soccer, Career & Education, Humor, Education and 8 other categories.
Sonobi Media is leading in most countries, including United States, Israel, Canada, Taiwan and 7 other countries.
AdTotal is leading in Poland and Belarus.