Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Telecommunications, Health and 47 other categories.

2 AdTotal is leading in Games, Adult, Basketball, Outdoors and 2 other categories.

Geography

1 Spongecell is leading in most countries, including United States, Italy, United Kingdom, India and 20 other countries.

2 AdTotal is leading in Poland, Tuvalu and South Korea.