Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 61 other categories.

2 AdTotal is leading in Sports, Soccer, Adult, Humor and 5 other categories.

Geography

1 Spongecell is leading in most countries, including United States, United Kingdom, Russia, Canada and 18 other countries.

2 AdTotal is leading in Poland, China, Belarus, Norway and 2 other countries.