2
In terms of market share, AdTotal is clearly lagging behind, losing to Spongecell in all segments.
1
Spongecell has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Health, Science & Education and 9 other categories.
2
AdTotal is leading in E-commerce & Shopping.
1
Spongecell is leading in most countries, including United States, Japan, Argentina, Brazil and 5 other countries.
2
AdTotal is leading in Poland and Vietnam.