Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Telecommunications and 36 other categories.

2 AdTotal is leading in Autos & Vehicles, Games, Online Marketing, Adult and 5 other categories.

Geography

1 Spongecell is leading in most countries, including United States, Germany, United Kingdom, France and 18 other countries.

2 AdTotal is leading in Poland, Greece and South Korea.