Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 81 other categories.

2 AdTotal is leading in Soccer, Basketball, Motorcycles and Construction & Maintenance.


1 Sproutable is leading in most countries, including United States, Pakistan, India, United Kingdom and 60 other countries.

2 AdTotal is leading in Poland.