Market Share by Top Websites

1 Targetix is leading in Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive Industry, Shopping and 41 other categories.

2 AdTotal is leading in Soccer, Computer & Electronics, Career & Education, Telecommunications and 8 other categories.


1 Targetix is leading in most countries, including Russia, Ukraine, Netherlands, Bulgaria and 10 other countries.

2 AdTotal is leading in Poland, United States, China, Egypt and 3 other countries.