Market Share by Top Websites

1 Targetix is leading in Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Targetix in all segments.

Websites Categories

1 Targetix has better usage coverage in more websites categories. Including Vehicles, Sports, Science & Education, Arts & Entertainment and 6 other categories.

2 AdTotal is leading in E-commerce & Shopping, Games and Lifestyle.

Geography

1 Targetix is leading in most countries, including Russia, Belarus, Georgia, Israel and 2 other countries.

2 AdTotal is leading in Poland and Vietnam.