In terms of market share, AdTotal is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 36 other categories.
AdTotal is leading in Sports, Soccer, Autos & Vehicles, Chats & Forums and 10 other categories.
Total Media is leading in most countries, including Israel, United Kingdom, Canada, France and 34 other countries.
AdTotal is leading in Poland, Tuvalu and Thailand.