In terms of market share, AdTotal is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, Religion & Spirituality and 20 other categories.
AdTotal is leading in Sports, Arts & Entertainment, Autos & Vehicles, Soccer and 10 other categories.
Total Media is leading in most countries, including Israel, United States, France, South Africa and 7 other countries.
AdTotal is leading in Poland, Tuvalu, South Korea, India and 2 other countries.