2
In terms of market share, AdTotal is clearly lagging behind, losing to Total Media in all segments.
1
Total Media has better usage coverage in more websites categories. Including Community & Society, Food & Drink, Finance, News & Media and one other category.
2
AdTotal is leading in E-commerce & Shopping, Games and Lifestyle.
1
Total Media is leading in most countries, including Israel, Canada, France, Hungary and one other country.
2
AdTotal is leading in Poland, Vietnam and Russia.