2
In terms of market share, AdTotal is clearly lagging behind, losing to Traffic Revenue in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.
2
Traffic Revenue is leading in Adult, Arts & Entertainment and Computers Electronics & Technology.
1
Traffic Revenue is leading in most countries, including United States, United Kingdom, India, Australia and 18 other countries.
2
AdTotal is leading in Poland and Vietnam.