2
In terms of market share, AdTotal is clearly lagging behind, losing to Travora Media in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.
2
Travora Media is leading in Community & Society, Hobbies & Leisure, Sports and Travel & Tourism.
1
Travora Media is leading in most countries, including United States, Brazil, Czech Republic and Nigeria.
2
AdTotal is leading in Poland, Vietnam and Russia.