In terms of market share, AdTotal is clearly lagging behind, losing to Tremor Media in all segments.
Tremor Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Music & Audio and 36 other categories.
AdTotal is leading in Business & Industry, Sports, Internet & Telecom, Soccer and 12 other categories.
Tremor Media is leading in most countries, including United States, India, Tokelau, Germany and 24 other countries.
AdTotal is leading in Poland, Tuvalu, Romania, Pakistan and 3 other countries.