Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 101 other categories.

2 AdTotal is leading in Soccer, Games, Telecommunications, Video Games and 4 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, Russia and 33 other countries.

2 AdTotal is leading in Poland and Korea Republic.