Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, Business & Industry and 86 other categories.

2 AdTotal is leading in Soccer, Chats & Forums, Pets, Pets & Animals and 4 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, India and 33 other countries.

2 AdTotal is leading in Poland.