Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Underdog Media has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 70 other categories.

2 AdTotal is leading in Education, Recreation & Hobbies and Outdoors.

Geography

1 Underdog Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 55 other countries.

2 AdTotal is leading in Poland, Ethiopia and Tuvalu.