AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Computer & Electronics, Education and 16 other categories.
Unicast is leading in People & Society, News & Media and Performing Arts.
AdTotal is leading in most countries, including Poland, Tuvalu, India, United States and 2 other countries.
Unicast is leading in Brazil.