AdTotal is leading in Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Autos & Vehicles, People & Society and 20 other categories.
Unicast hasn't got a lead over AdTotal in any websites category.
AdTotal is leading in most countries, including Poland, United Kingdom, Russia, Tuvalu and 5 other countries.
Unicast hasn't got a lead over AdTotal in any country.