In terms of market share, AdTotal is clearly lagging behind, losing to Unicast in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 27 other categories.
Unicast is leading in Performing Arts.
AdTotal is leading in most countries, including Poland, Viet Nam, Russia, Netherlands and 4 other countries.
Unicast is leading in United States.