AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 25 other categories.
Unicast is leading in Performing Arts.
AdTotal is leading in most countries, including Poland, Tuvalu, Austria, Germany and 9 other countries.
Unicast is leading in Brazil and India.