AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 30 other categories.
Visible Measures hasn't got a lead over AdTotal in any websites category.
AdTotal is leading in most countries, including Poland, Viet Nam, China, France and 4 other countries.
Visible Measures is leading in United States.