Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Visible Measures in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 23 other categories.

2 Visible Measures is leading in Marketing & Advertising.

Geography

1 Visible Measures is leading in most countries, including Kenya, United States and United Kingdom.

2 Visible Measures is leading in Kenya, United States and United Kingdom.