AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Autos & Vehicles and 17 other categories.
Visible Measures is leading in Business & Industry and Marketing & Advertising.
AdTotal is leading in most countries, including Poland, Tuvalu, United Kingdom, France and 6 other countries.
Visible Measures is leading in Brazil and Bulgaria.