Market Share by Top Websites

1 Vocus is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Vocus in all segments.

Websites Categories

1 Vocus has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Health and 94 other categories.

2 AdTotal is leading in Soccer, Chats & Forums, Humor, Basketball and 2 other categories.


1 Vocus is leading in most countries, including United States, Canada, United Kingdom, India and 32 other countries.

2 AdTotal is leading in Poland.