2
In terms of market share, AdTotal is clearly lagging behind, losing to Ybrant Media in all segments.
1
Ybrant Media has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Games, Business & Consumer Services and 2 other categories.
2
AdTotal is leading in E-commerce & Shopping, Lifestyle and Science & Education.
1
Ybrant Media is leading in most countries, including United States, India, Israel, Japan and 4 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.