Market Share by Top Websites

1 YuMe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 88 other categories.

2 AdTotal is leading in Telecommunications and Basketball.


1 YuMe is leading in most countries, including United States, Spain, France, Sweden and 37 other countries.

2 AdTotal is leading in Poland and Egypt.