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zapunited has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Adult and 13 other categories.
AdTotal is leading in Autos & Vehicles, Education, Career & Education, Business & Industry and 10 other categories.
zapunited is leading in most countries, including India, United States, United Kingdom, Russia and 12 other countries.
AdTotal is leading in Poland, Tuvalu, South Korea and France.