Market Share by Top Websites

1 Ziff Davis is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Ziff Davis in all segments.

Websites Categories

1 Ziff Davis has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Software, News & Media and 56 other categories.

2 AdTotal is leading in Online Marketing, Education and Humor.

Geography

1 Ziff Davis is leading in most countries, including United States, Russia, United Kingdom, India and 56 other countries.

2 AdTotal is leading in Poland and Belarus.