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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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In terms of market share, AdultAdWorld is clearly lagging behind, losing to DoubleClick AdExchange in all segments.
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DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 69 other categories.
2
AdultAdWorld is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 37 other categories.
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AdultAdWorld is leading in most countries, including India, Great Britain, Italy, Spain and 57 other countries.
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DoubleClick AdExchange is leading in Germany, United States, Austria, China and 16 other countries.