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AdultAdWorld is leading in The Entire Web.
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DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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AdultAdWorld has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 44 other categories.
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DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 28 other categories.
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AdultAdWorld is leading in most countries, including India, Russia, Taiwan, Japan and 44 other countries.
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DoubleClick AdExchange is leading in United States, China, Germany, Turkey and 10 other countries.