Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdultAdWorld is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 69 other categories.

2 AdultAdWorld is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 37 other categories.

Geography

1 AdultAdWorld is leading in most countries, including India, Great Britain, Italy, Spain and 57 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, Austria, China and 16 other countries.