Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdultAdWorld is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Food & Drink and 42 other categories.

2 AdultAdWorld is leading in Adult, People & Society, Arts & Entertainment, Internet & Telecom and 40 other categories.

Geography

1 AdultAdWorld is leading in most countries, including India, United Kingdom, Brazil, Italy and 54 other countries.

2 GroupM Server is leading in Germany, Poland, Denmark, Tuvalu and 4 other countries.