Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdultAdWorld is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Internet & Telecom and 137 other categories.

2 AdultAdWorld is leading in Adult, People & Society, Photography, Humor and 13 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 55 other countries.

2 AdultAdWorld is leading in India, Germany, United Kingdom, Brazil and 37 other countries.