Market Share by Top Websites

1 Lijit is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdultAdWorld is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 143 other categories.

2 AdultAdWorld is leading in Adult, Gay, Lesbian, & Bisexual, Transportation & Logistics, Casinos and 4 other categories.


1 Lijit is leading in most countries, including United States, India, United Kingdom, Canada and 42 other countries.

2 AdultAdWorld is leading in Germany, Italy, Mexico, Japan and 26 other countries.