Market Share by Top Websites

1 AdultAdWorld is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdultAdWorld in all segments.

Websites Categories

1 AdultAdWorld has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 60 other categories.

2 Open AdExchange is leading in Shopping, Real Estate, Sports, Newspapers and 10 other categories.

Geography

1 AdultAdWorld is leading in most countries, including United States, India, Germany, Taiwan and 56 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Guatemala.