1
AdultAdWorld is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Open AdExchange is clearly lagging behind, losing to AdultAdWorld in all segments.
1
AdultAdWorld has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Business & Industry and 60 other categories.
2
Open AdExchange is leading in Shopping, Real Estate, Law & Government, Newspapers and 9 other categories.
1
AdultAdWorld is leading in most countries, including India, Germany, United Kingdom, Italy and 65 other countries.
2
Open AdExchange is leading in Denmark, Faeroe Islands and Guatemala.