Market Share by Top Websites

1 AdultAdWorld is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdultAdWorld in all segments.

Websites Categories

1 AdultAdWorld has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Business & Industry and 60 other categories.

2 Open AdExchange is leading in Shopping, Newspapers, Law & Government, Sports and 9 other categories.

Geography

1 AdultAdWorld is leading in most countries, including India, Germany, United Kingdom, Italy and 63 other countries.

2 Open AdExchange is leading in Denmark, South Africa and Guatemala.