Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdultAdWorld is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Cooking & Recipes, Music & Audio and 50 other categories.

2 AdultAdWorld is leading in Adult, People & Society, Internet & Telecom, TV & Video and 34 other categories.


1 AdultAdWorld is leading in most countries, including India, Germany, Italy, Spain and 60 other countries.

2 SmartContext is leading in Poland, Great Britain, Ireland, Timor-leste and 7 other countries.