Market Share by Top Websites

1 Conviva is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 43 other categories.

2 Advantage Media is leading in Travel, Gambling, Winter Sports, Poker and one other category.

Geography

1 Conviva is leading in most countries, including United States, Belgium, Brazil, United Kingdom and 42 other countries.

2 Advantage Media is leading in Denmark.