Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 In terms of market share, Advantage Media is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 58 other categories.

2 Advantage Media is leading in Travel, Gambling, Winter Sports, Cycling & Biking and one other category.

Geography

1 interclick is leading in most countries, including United States, France, United Kingdom, Canada and 28 other countries.

2 Advantage Media is leading in Denmark and Norway.