Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Kelkoo in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Business & Industry, Gambling, Sports and 6 other categories.

2 Kelkoo is leading in Shopping, Computer & Electronics, Internet & Telecom, People & Society and one other category.


1 Kelkoo is leading in most countries, including France, Norway, United Kingdom and United States.

2 Advantage Media is leading in Denmark and Sweden.