Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Gambling, Sports, Cycling & Biking and 4 other categories.

2 Lucid Media is leading in Health, Products & Shopping, Internet & Telecom, Adult and 3 other categories.


1 Advantage Media is leading in most countries, including Denmark, Germany and Argentina.

2 Lucid Media is leading in United States and Egypt.