Market Share by Top Websites

1 Lucid Media is leading in Top 100K Sites.

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Gambling, Sports, Government and 5 other categories.

2 Lucid Media is leading in Health, Products & Shopping, Internet & Telecom, Adult and 3 other categories.


1 Lucid Media is leading in most countries, including United States, Panama and Viet Nam.

2 Advantage Media is leading in Denmark and Sweden.