Market Share by Top Websites

1 Lucid Media is leading in Top 100K Sites.

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Gambling, Sports, Poker and 6 other categories.

2 Lucid Media is leading in Internet & Telecom, Products & Shopping, Health, Computer & Electronics and 3 other categories.


1 Advantage Media is leading in most countries, including Norway, Malta and Denmark.

2 Lucid Media is leading in United States.