Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Law & Government, Gambling, Sports and 3 other categories.

2 Mobile Theory is leading in Arts & Entertainment, Health, Games, Programming and 2 other categories.


1 Mobile Theory is leading in most countries, including United States, Ukraine, Australia, India and one other country.

2 Advantage Media is leading in Denmark, United Kingdom and Sweden.