Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Sports, Gambling, Cycling & Biking and 6 other categories.

2 Mobile Theory is leading in Business & Industry, Health, Construction & Maintenance, Games and 3 other categories.


1 Mobile Theory is leading in most countries, including United States, India and Israel.

2 Advantage Media is leading in Denmark and Sweden.