Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Sports, Gambling, Marketing & Advertising and 6 other categories.

2 Mobile Theory is leading in Health, Arts & Entertainment, Construction & Maintenance, Computer & Electronics and 2 other categories.


1 Mobile Theory is leading in most countries, including United States, India and Australia.

2 Advantage Media is leading in Denmark and Sweden.