Market Share by Top Websites

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Advantage Media has better usage coverage in more websites categories. Including Travel, Sports, Gambling, Cycling & Biking and 4 other categories.

2 Mobile Theory is leading in Health, Games, Programming, Computer & Electronics and 2 other categories.


1 Mobile Theory is leading in most countries, including United States, India and Slovakia.

2 Advantage Media is leading in Denmark and Norway.